In a world where growth strategies are being rewritten by AI and shifting markets, mastering the four fits brian balfour framework is more essential than ever. Product leaders and founders face a landscape where yesterday’s playbooks no longer guarantee tomorrow’s results.
This guide delivers a comprehensive, updated look at the four fits brian balfour model, empowering you to navigate product growth in 2026’s fast-evolving environment. We’ll break down each fit, show how AI and new tech are reshaping them, and provide actionable strategies for real results.
Now is the time to rethink your product growth playbook and get ahead of the curve.





