Reaching Series A is a pivotal moment for every B2B SaaS founder. The stakes are high, and the choices you make now can define your company’s growth trajectory. Many founders find themselves at a crossroads, realizing that what got them early traction—personal hustle and hands-on efforts—won’t scale much further.

This guide is here to demystify the founder-led marketing transition at Series A. We’ll break down the unique challenges founders face, show you proven frameworks for moving beyond intuition-driven marketing, and share real-world examples of successful transitions.

If you’re seeking clarity and control over your marketing as you scale, you’re in the right place. Get ready for a step-by-step roadmap designed to help you lead with confidence and build a scalable growth engine.