Ever wondered why your icp isnt responding anymore? For B2B SaaS founders and marketers, it’s a sinking feeling when once-active target accounts suddenly go silent, putting your pipeline and revenue at risk.

In 2026’s crowded SaaS landscape, every missed reply can mean falling short of quota, wasted marketing spend, and tough questions from the board. The pressure is real.

This guide shares expert-backed steps to diagnose and fix the real reasons behind disengaged ICPs. You’ll discover the latest shifts in buyer behavior, how to stand out in a saturated market, and actionable tactics to bring your best-fit accounts back to life.