The disconnect between what founders say and what buyers need to hear represents one of the most critical yet overlooked challenges in B2B SaaS growth. You've built something remarkable, secured funding, and validated product-market fit. Yet your messaging isn't converting. The leads aren't coming. Your sales team struggles to articulate value in a way that resonates. This gap between founder messaging vs buyer messaging is costing you pipeline, revenue, and market momentum. Understanding this distinction isn't just academic; it's the difference between scaling predictably and burning through your runway while wondering why "the market doesn't get it."