Did you know that companies excelling at lead scoring see a 77% higher lead generation ROI? In today’s crowded B2B environment, prioritizing leads can make or break your sales pipeline. As buying journeys grow more complex in 2026, mastering lead scoring is now crucial for aligning sales and marketing, boosting ROI, and driving steady growth. This guide will break down what lead scoring is, how it has evolved, proven strategies to use, and a step-by-step playbook to help you build a winning system. Ready to unlock smarter, faster growth? Read on for expert insights.