Growth OS: Core

$6,500/month · 6 months recommended

You have traction but no clear path to predictable revenue. Before we build anything, we run your business through the Five Fits Framework, RCKT's proprietary diagnostic that evaluates alignment across your market, product, model, brand, and channels.

Growth rarely breaks inside a single function. It breaks in the gaps between them: strong product paired with misaligned pricing, clear ICP with messaging that doesn't land, solid channel strategy aimed at the wrong buyer. The Five Fits diagnostic finds exactly where those misalignments are costing you pipeline.

From there, we build a focused, organic growth program customized to your product, your market, and your business model. Every program is different because every business grows differently.

Month 1: Mini diagnostic

• Foundational Five assessment (Market, Product, Model, Brand, Channel)
• Competitive & positioning snapshot
• Positioning & messaging audit with updated value prop and messaging grid
• ICP prioritization with buying timeline
• 6-month execution roadmap

Months 2–6: Build + Execute

We build and run five growth engines designed to generate pipeline, establish authority, and create repeatable demand:

• Outbound Prospecting Engine:  Cold email and LinkedIn automation sequences
• Content Engine for Authority: Long-form articles built for SEO, AEO, and thought leadership
• Social Influence Engine:  LinkedIn presence that builds credibility and drives inbound conversations
• Nurture and Engagement Campaigns: Email sequences that move prospects from awareness to pipeline
• Conversion Optimization: Landing page optimization to turn traffic into qualified leads
• Midpoint review at Month 4 with roadmap adjusted based on real data

Growth Operating System

$12,500/month · 6 months minimum recommended

Your product has been proved, your go-to-market hasn't.

We begin our engagement with a full diagnostic using  RCKT's proprietary Five Fits Framework to assess alignment across your market, product, model, brand, and channels. Then we go a step further: RCKT conducts 5 to 10 structured interviews with people in your ICP, customers and non-customers, to capture the exact language, triggers, and objections your go-to-market should be built on. Not assumptions. Not internal brainstorming. Real market intelligence from real buyers.

After the assessment and the primary interview, we then build and run the complete go-to-market growth engine. Every channel, every campaign, and every sales conversation are grounded in how your market actually talks, buys, and decides.

Month 1: Full Diagnostic + Primary Research

• Full Five Fits assessment with catalyst identification
• 5 to 10 ICP interviews conducted with problem-language library and messaging alignment report
• Competitive and positioning snapshot
• Positioning and messaging audit informed by primary research
• Full ICP prioritization with behavioral and firmographic detail
• 6-month execution roadmap

Months 2–6: Build + Execute

We build and run a complete, multi-channel go-to-market designed to generate predictable pipeline, establish market authority, and create a sales motion that doesn't depend on the founder:

• Outbound Prospecting Engine:  Cold email and LinkedIn outbound sequences
• Paid Acquisition Engine:  Structured messaging tests first, then performance optimization at scale
• Content Engine for Authority:  Long-form articles built for SEO, AEO, and thought leadership
• Social Influence Engine:  LinkedIn plus one secondary channel, building credibility and driving inbound
• Nurture and Engagement Campaigns:  Emails across the full lifecycle from awareness to close
• Conversion Optimization:  Quarterly landing page optimization sprints
• Sales Enablement System:  Sales playbook, lead handling protocol, and Meeting-in-a-Box kit
• Performance and Reporting:  KPI dashboard and monthly performance reporting
• Midpoint review with roadmap adjusted based on real data
• Growth system operating manual at handoff

CMO on Demand

$2,000–4,000/month · ongoing

You need a strategic growth leader but you aren't ready for a full-time hire. CMO on Demand gives you a senior growth partner on retainer who operates as an extension of your team.

Strategy, execution oversight, team management, vendor coordination, campaign direction — scoped to your stage and flexed to your priorities month to month. This isn't an advisor who shows up for a monthly call. It's a working partner who owns the growth function alongside you.

Some founders come to this after completing a Foundation Sprint or Growth OS engagement. Others start here because they need strategic leadership more than a system build. Either way, the engagement is shaped around what your business actually needs — not a fixed deliverable list.

What this can include:

• Growth strategy and quarterly planning
• Campaign direction and creative oversight
• Content strategy and editorial guidance
• Paid media strategy and budget allocation
• Sales and marketing alignment
• Team hiring, onboarding, and management
• Vendor and agency oversight
• Investor-ready reporting and growth narrative
  
• Hands-on execution flexed to your priorities